The problem isn't the software. It's how it was designed.

For years we were told social media was the right place to get noticed, until organic reach dropped to almost nothing and reaching the same people who already followed you started costing money. There's a distinction rarely stated clearly: a website is a house you control, a social network is a rented square — and the square's rules can change overnight.

After years observing the real estate and tourism market in my area, I had started building a booking platform. Then I realized that wasn't the problem worth solving. This is the story of how AndalusiaMalaga.com became something different — and why, a year later, it's still a work in progress with parts moving at different speeds.